When a company's core values are "honesty, hard-working, and reliable," its website had better to live up to the billing. Superior Skilled Trades is a straight-talking, do-what-it-takes type of staffing firm and they wanted a website that works just as hard as they do. The TerraFirma team accepted the challenge and delivered a site that exceeded all expectations.
To gain a full understanding of Superior Skilled Trades as a company, the TerraFirma team initiated several Q&A discovery calls that gave us valuable insights into their brand and business model. The information we gained was used to update the branded look and messaging throughout the new site.
TerraFirma also reviewed existing content site-wide and made recommendations on how to increase its effectiveness. Overall, the new site rejuvenated the Skilled Trades brand and improved a visitor's experience with streamlined navigation and engaging visual appeal.
The work TerraFirma did is a significant upgrade to our website. The entire process was very smooth and had the desired outcome – a true, more accurate reflection of our business maturity.- Seth Sandler, CEO, Superior Skilled Trades