Can Diversity in your Marketing Pay Dividends?
Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about getting people to...
Jay Mattern
Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about getting people to...
Jay Mattern
Marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, their differences are quite pronounced. How audiences “targets” are defined and engaged, the use of emotion or logic in messaging, and the decision process for each are distinctly different.
Jay Mattern
In this article, we discuss seven factors that are driving a digital revolution in the staffing industry during the pandemic era. When used correctly and to its full potential, this technology adoption can boost a staffing firm’s efficiency while driving productivity.
Jay Mattern
With a high level of pent-up consumer and commercial demand, once the flood gates open, everyone will be fighting over the available workers who are actively looking to return to the workforce. So how should staffing companies position themselves to prepare for this coming war for talent?