Marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, their differences are quite pronounced. How audiences “targets” are defined and engaged, the use of emotion or logic in messaging, and the decision process for each are distinctly different. 

In this article, we discuss seven factors that are driving a digital revolution in the staffing industry during the pandemic era. When used correctly and to its full potential, this technology adoption can boost a staffing firm’s efficiency while driving productivity.

Revisiting an article I published entitled “The Coming War for Talent.” in April 2020, we explore how my predictions match up to the realities of today's market.

The Predictive Index just released their annual CEO Benchmarking Report for 2021. The report surveyed 160 business leaders in the U.S. to find out what their top concerns and priorities are as we continue to emerge from the pandemic.

Regardless of how buttoned up your company's communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases that occur in a team setting.

If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results? Here are seven tips that will help you convert more leads into sales.

There are six primary lessons we need to incorporate into our marketing plans as we continue to recover from lockdowns that all but closed our economic engine.

We live in a fast-paced world. Things move quickly and are only speeding up. Great marketing takes time, so let your marketing do its job. Then you can savor the results.

Confused about the difference between marketing and advertising? You’re certainly not alone. In today’s ever-changing digital world marketing and advertising have distinct, yet related roles.

Despite all of the challenges we faced during 2020, we found a path around and through it all. The question on everyone’s mind now is “what can we expect in this new year? How do we plan for 2021?”

No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level.

Many people are familiar with the Noble Eightfold Path that comes from the Buddhist tradition. While I don’t proclaim to be a Buddhist, I have developed a similar process for building and growing a business.

There is a lot of confusion about the difference between a logo and a brand. Let’s clear up the confusion.

Staffing firms are presented with the unique challenge of satisfying two types of clients who often have opposing expectations. There are opportunities for growth, however, if approached correctly.

In the world of staffing, when demand exceeds supply, the need never becomes less important. When staffing clients need skilled workers, they cannot afford to wait until things improve.

In order to attract the attention and interest of the best talent, staffing organizations need to concentrate their efforts on becoming a true employer of choice.

With a high level of pent-up consumer and commercial demand, once the flood gates open, everyone will be fighting over the available workers who are actively looking to return to the workforce. So how should staffing companies position themselves to prepare for this coming war for talent?