The Three E’s of Leadership

Jay Mattern

The Three E’s of Leadership

It is actually very simple to determine how well leaders are performing. It can be measured with the Three E’s of leadership.

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The Three C’s of Lead Generation

Jay Mattern

The Three C’s of Lead Generation

A staffing company can plan and execute a solid program that consistently brings in new clients and candidates by three C’s. Find out what they are.

The Worst Business Launch in Recent History

Jay Mattern

The Worst Business Launch in Recent History

On April 17, 2021, the European “Super League” was launched. Two days later, it crashed and burned. How did a project that had been in the works for three years end up lasting 48 hours?

B2B vs B2C Marketing for Staffing Firms

Jay Mattern

B2B vs B2C Marketing for Staffing Firms

Marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, their differences are quite pronounced. How audiences “targets” are defined and engaged, the use of emotion or logic in messaging, and the decision process for each are distinctly different. 

Seven Factors that Drive Staffing Firm Automation

Jay Mattern

Seven Factors that Drive Staffing Firm Automation

In this article, we discuss seven factors that are driving a digital revolution in the staffing industry during the pandemic era. When used correctly and to its full potential, this technology adoption can boost a staffing firm’s efficiency while driving productivity.

Revisiting “The Coming War for Talent”

Jay Mattern

Revisiting “The Coming War for Talent”

Revisiting an article I published entitled “The Coming War for Talent.” in April 2020, we explore how my predictions match up to the realities of today's market.

What’s Ahead for U.S. Businesses?

Jay Mattern

What’s Ahead for U.S. Businesses?

The Predictive Index just released their annual CEO Benchmarking Report for 2021. The report surveyed 160 business leaders in the U.S. to find out what their top concerns and priorities are as we continue to emerge from the pandemic.

The Five Most Dangerous Phrases in Business

Jay Mattern

The Five Most Dangerous Phrases in Business

Regardless of how buttoned up your company's communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases that occur in a team setting.

All Lead Generation Tactics Are Not Equal

Jay Mattern

All Lead Generation Tactics Are Not Equal

If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results? Here are seven tips that will help you convert more leads into sales.

Six Marketing Lessons From The Pandemic

Jay Mattern

Six Marketing Lessons From The Pandemic

There are six primary lessons we need to incorporate into our marketing plans as we continue to recover from lockdowns that all but closed our economic engine.

Are We There Yet?

Jay Mattern

Are We There Yet?

We live in a fast-paced world. Things move quickly and are only speeding up. Great marketing takes time, so let your marketing do its job. Then you can savor the results.

Advertising is Marketing, but Not All Marketing is Advertising

Jay Mattern

Advertising is Marketing, but Not All Marketing is Advertising

Confused about the difference between marketing and advertising? You’re certainly not alone. In today’s ever-changing digital world marketing and advertising have distinct, yet related roles.

Thinking About 2021

Jay Mattern

Thinking About 2021

Despite all of the challenges we faced during 2020, we found a path around and through it all. The question on everyone’s mind now is “what can we expect in this new year? How do we plan for 2021?”

7 Ways Working with a Marketing Agency Will Improve Your Results

Jay Mattern

7 Ways Working with a Marketing Agency Will Improve Your Results

No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level.

The Sixfold Path of Business

Jay Mattern

The Sixfold Path of Business

Many people are familiar with the Noble Eightfold Path that comes from the Buddhist tradition. While I don’t proclaim to be a Buddhist, I have developed a similar process for building and growing a business.

Marketing Misconceptions

Jay Mattern

Marketing Misconceptions

There is a lot of confusion about the difference between a logo and a brand. Let’s clear up the confusion.

A Tale of Two Clients

Jay Mattern

A Tale of Two Clients

Staffing firms are presented with the unique challenge of satisfying two types of clients who often have opposing expectations. There are opportunities for growth, however, if approached correctly.

Staffing Firm: Do You Have Too Many Candidates?

Jay Mattern

Staffing Firm: Do You Have Too Many Candidates?

In the world of staffing, when demand exceeds supply, the need never becomes less important. When staffing clients need skilled workers, they cannot afford to wait until things improve.

Become the Employer of Choice

Jay Mattern

Become the Employer of Choice

In order to attract the attention and interest of the best talent, staffing organizations need to concentrate their efforts on becoming a true employer of choice.

The Coming War for Talent

Jay Mattern

The Coming War for Talent

With a high level of pent-up consumer and commercial demand, once the flood gates open, everyone will be fighting over the available workers who are actively looking to return to the workforce. So how should staffing companies position themselves to prepare for this coming war for talent?