Confused about the difference between marketing and advertising? You’re certainly not alone. In today’s ever-changing digital world marketing and advertising have distinct, yet related roles.

Despite all of the challenges we faced during 2020, we found a path around and through it all. The question on everyone’s mind now is “what can we expect in this new year? How do we plan for 2021?”

No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level.

Many people are familiar with the Noble Eightfold Path that comes from the Buddhist tradition. While I don’t proclaim to be a Buddhist, I have developed a similar process for building and growing a business.

There is a lot of confusion about the difference between a logo and a brand. Let’s clear up the confusion.

Staffing firms are presented with the unique challenge of satisfying two types of clients who often have opposing expectations. There are opportunities for growth, however, if approached correctly.

In the world of staffing, when demand exceeds supply, the need never becomes less important. When staffing clients need skilled workers, they cannot afford to wait until things improve.

In order to attract the attention and interest of the best talent, staffing organizations need to concentrate their efforts on becoming a true employer of choice.

With a high level of pent-up consumer and commercial demand, once the flood gates open, everyone will be fighting over the available workers who are actively looking to return to the workforce. So how should staffing companies position themselves to prepare for this coming war for talent?