Marketing solutions for the staffing industry.

It's all we do.®

Overengineered. Overcomplicated. Overburdened. Over it.

It’s time to simplify your marketing.

At TerraFirma we provide simple, effective and manageable marketing solutions for the staffing industry. In a world that has become increasingly complicated, we bring simplicity to marketing.

Our purpose is to help you communicate more clearly and effectively to your current and prospective clients and candidates. We’ll help you become more strategic in who you target and more compelling in what you say. Our strength is understanding which marketing tools are essential and most cost effective. For staffing firms who may not have the resources to dedicate to labor-intensive marketing programs or complex, self-service systems, we’re just what you’ve been looking for.

Simple is effective.

It is perplexing how so many staffing organizations fail to address the basics. It’s easy to get caught up in the latest fads while ignoring the fundamentals. Building a solid foundation is critical in order to sustain long-term growth. Our approach is to make sure your marketing program is grounded in what simply works.

Simple is manageable.

Marketing programs often begin with objectives that are too broadly defined, expectations that are unrealistic and supported by a multitude of automated tools. This results in a complex and confusing plan that becomes more of a distraction than a solution to the problem. We help our clients keep their marketing program manageable by staging each level so that execution moves from one phase to the next.

Simple is successful.

In every industry there are tried and true formulas that always deliver results. In the age of disruption, it is tempting to take what works and add layers of complexity. You don’t want to miss the next wave, so you jump in and follow the crowd. But change just for the sake of change is never a good idea. We help you make small changes that result in significant results.

Here to serve.

TerraFirma Marketing’s mission is to provide simple, cost-effective marketing solutions to growth-oriented staffing firms that will drive brand awareness and revenue growth.

  • Branding: Client | Candidate Recruitment
  • Marketing Consulting and Strategy: Assessment | Recommendations
  • Websites: Design | Development | Support
  • Digital Solutions: SEO | Social Media | Digital Ad Campaigns
  • Design: Digital | Print
  • Content Marketing: Traditional | Experiential

A speed date with TerraFirma.

We know the staffing industry

There’s no substitute for experience. As the co-founder and former CEO of The Peoplelink Group, Jay Mattern spent 32 years in the staffing business and grew Peoplelink to the 35th largest staffing firm in America. As the current CEO of TerraFirma Marketing, his mission is to continue to promote the staffing industry and contribute to its ongoing growth.

We bring a fresh perspective

At TerraFirma, we offer fully integrated, customized marketing plans unique to each firm. While other staffing marketing agencies sell off-the-shelf products, we develop original solutions and make it a point to be strategic over cookie-cutter, memorable over mundane, and effective over hopeful.

We put creativity to work

Creativity in staffing industry marketing and advertising is invaluable. Much of today’s messaging is unimaginative, run-of-the-mill and often just plain boring. Research shows that you have five seconds to engage a reader, so your message has to stand out, be memorable and ultimately inspire action.

We find human truths

One of the best ways to connect with people is to find human truths that resonate. If you, as a company or brand, understand that truth, you are more likely to be trusted and perceived as engaged. Armed with this information, we can position your staffing firm as the attractive alternative.

We are brand masters

At TerraFirma, we are brand ambassadors. We’re passionate about keeping brands relevant and top-of-mind, even when business landscapes and consumer behaviors change. Bottom line: we make sure your brand is well-positioned and that your message gets results.


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