A thorough understanding of the staffing industry is invaluable – especially when a proven leader like Avionté taps you to help them launch two new websites. With the overall design and framework nearing completion, the focus turned to content development and copywriting. Understanding our niche as a marketing partner for staffing firms, Avionté entrusted TerraFirma to write the copy and develop a consistent brand voice throughout the site.
With a launch date already set for the new sites, the TerraFirma team quickly dug in and got to work. While we had a good understanding of what Avionté has to offer, nuances of their powerful software solutions needed to be learned and expressed in a meaningful way for visitors to each of the sites – primarily staffing firms. In the end, the deadline was met, the sites were launched and everyone involved was extraordinarily happy with the outcome. It was a true team effort on behalf of both companies.
During the process of building two new websites, we knew we needed assistance with content development – a marketing partner with substantial staffing experience to help bring our story to life. For us, TerraFirma was an excellent choice. They jumped right in and quickly became an extension of our team. Their rare combination of industry and marketing expertise enabled us to deliver two amazing websites on time and within budget.- Brenda Long, Director of Marketing, Avionté