While the power Artificial Intelligence is dominating conversations in many circles, using it for content generation requires safeguards.

Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about getting people to

Upskilling – providing employees with more advanced skills through additional education and training – is fast becoming the new buzzword in today’s rapidly evolving job ecosystem.

It is actually very simple to determine how well leaders are performing. It can be measured with the Three E’s of leadership.

A staffing company can plan and execute a solid program that consistently brings in new clients and candidates by three C’s. Find out what they are.

On April 17, 2021, the European “Super League” was launched. Two days later, it crashed and burned. How did a project that had been in the works for three years end up lasting 48 hours?

Marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, their differences are quite pronounced. How audiences “targets” are defined and engaged, the use of emotion or logic in messaging, and the decision process for each are distinctly different. 

In this article, we discuss seven factors that are driving a digital revolution in the staffing industry during the pandemic era. When used correctly and to its full potential, this technology adoption can boost a staffing firm’s efficiency while driving productivity.

Revisiting an article I published entitled “The Coming War for Talent.” in April 2020, we explore how my predictions match up to the realities of today's market.