There are six primary lessons we need to incorporate into our marketing plans as we continue to recover from lockdowns that all but closed our economic engine.

We live in a fast-paced world. Things move quickly and are only speeding up. Great marketing takes time, so let your marketing do its job. Then you can savor the results.

Confused about the difference between marketing and advertising? You’re certainly not alone. In today’s ever-changing digital world marketing and advertising have distinct, yet related roles.

Despite all of the challenges we faced during 2020, we found a path around and through it all. The question on everyone’s mind now is “what can we expect in this new year? How do we plan for 2021?”

No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level.

Many people are familiar with the Noble Eightfold Path that comes from the Buddhist tradition. While I don’t proclaim to be a Buddhist, I have developed a similar process for building and growing a business.

There is a lot of confusion about the difference between a logo and a brand. Let’s clear up the confusion.

Staffing firms are presented with the unique challenge of satisfying two types of clients who often have opposing expectations. There are opportunities for growth, however, if approached correctly.

In the world of staffing, when demand exceeds supply, the need never becomes less important. When staffing clients need skilled workers, they cannot afford to wait until things improve.