Can Diversity in your Marketing Pay Dividends?

Can Diversity in your Marketing Pay Dividends?

Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about getting people to...

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Up(skill) or Out?

Up(skill) or Out?

Upskilling – providing employees with more advanced skills through additional education and training – is fast becoming the new buzzword in today’s rapidly evolving job ecosystem.

The Three E’s of Leadership

The Three E’s of Leadership

It is actually very simple to determine how well leaders are performing. It can be measured with the Three E’s of leadership.

The Three C’s of Lead Generation

The Three C’s of Lead Generation

A staffing company can plan and execute a solid program that consistently brings in new clients and candidates by three C’s. Find out what they are.

The Worst Business Launch in Recent History

The Worst Business Launch in Recent History

On April 17, 2021, the European “Super League” was launched. Two days later, it crashed and burned. How did a project that had been in the works for three years end up lasting 48 hours?

B2B vs B2C Marketing for Staffing Firms

B2B vs B2C Marketing for Staffing Firms

Marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, their differences are quite pronounced. How audiences “targets” are defined and engaged, the use of emotion or logic in messaging, and the decision process for each are distinctly different. 

Seven Factors that Drive Staffing Firm Automation

Seven Factors that Drive Staffing Firm Automation

In this article, we discuss seven factors that are driving a digital revolution in the staffing industry during the pandemic era. When used correctly and to its full potential, this technology adoption can boost a staffing firm’s efficiency while driving productivity.

Revisiting “The Coming War for Talent”

Revisiting “The Coming War for Talent”

Revisiting an article I published entitled “The Coming War for Talent.” in April 2020, we explore how my predictions match up to the realities of today's market.

What’s Ahead for U.S. Businesses?

What’s Ahead for U.S. Businesses?

The Predictive Index just released their annual CEO Benchmarking Report for 2021. The report surveyed 160 business leaders in the U.S. to find out what their top concerns and priorities are as we continue to emerge from the pandemic.

The Five Most Dangerous Phrases in Business

The Five Most Dangerous Phrases in Business

Regardless of how buttoned up your company's communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases that occur in a team setting.