Can Diversity in your Marketing Pay Dividends?
Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about getting people to...
Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about getting people to...
Marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, their differences are quite pronounced. How audiences “targets” are defined and engaged, the use of emotion or logic in messaging, and the decision process for each are distinctly different.
In this article, we discuss seven factors that are driving a digital revolution in the staffing industry during the pandemic era. When used correctly and to its full potential, this technology adoption can boost a staffing firm’s efficiency while driving productivity.