Finding Talent Where Others Aren’t Looking
Here’s something I bet you didn’t know:
Every recruiter is fishing in the same pond.
Candidates are getting emails, texts, messages, and InMails from multiple recruiters for the same roles. And then everyone wonders why sourcing is so hard and why the best people seem impossible to find.
The best talent isn’t impossible to find. They’re just not where you’re looking.
The candidates who would be perfect for your clients aren’t sitting around waiting for recruiters to find them. They’re busy doing great work in places and roles that obviously don’t match the keywords in your search.
They’re in what I call the margin. It’s the space between where everyone automatically looks and where great talent actually exists.
Here’s why the margin matters more than ever:
The obvious candidates are overwhelmed with dozens of messages and have decided to just ignore most of them. Even if they do look at your message, it’s competing with twenty others that sound exactly the same.
The non-obvious candidates are undervalued and invisible, because nobody is reaching out because their title or skills don’t match the exact order requirements. When (and if) you find them, you’re not competing with anyone. You have their undivided attention because you’re the first person who really saw them for who they are.
Everyone in staffing competes for the same obvious candidates in the same obvious places, but not everyone is willing to take the extra steps required to find the talent in the margins.
I challenge you to be the recruiter who looks where others don’t. Who sees potential instead of patterns. Who brings to your clients the candidates they couldn’t find on their own.
That is what separates recruiters who fill orders from those who find talent.