Dear Friends,
The staffing industry faced no shortage of complexity in 2025. Shifting labor dynamics, economic uncertainty, and evolving client expectations demanded clarity, resilience, and strong leadership.
At TerraFirma Marketing, our mission remained steady: to help staffing firms navigate change, strengthen their brands, and grow with intention.
Thanks to the trust of our clients and partners, 2025 was a year of meaningful progress where we:
Supported Staffing Firms at Every Stage
- Provided strategic marketing and consulting support to staffing firms across multiple verticals
- Helped organizations clarify positioning, differentiate in crowded markets, and articulate their value
- Worked with startups, growth-stage firms, and established leaders navigating transformation
Delivered Industry-Specific Marketing Strategies
- Developed marketing plans tailored specifically to the staffing and workforce ecosystem
- Supported recruitment marketing, client acquisition, and employer brand initiatives
- Integrated marketing strategy with operational and leadership realities unique to staffing firms
Advanced Thought Leadership and Industry Dialogue
- Contributed insights on branding, emotional intelligence, and leadership within the staffing industry
- Supported organizations, events, and committees dedicated to advancing the staffing industry
- Helped staffing leaders think differently about growth in uncertain times
Acted as Strategic Advisors, Not Just Marketers
- Delivered consultative guidance through QBRs, leadership discussions, and strategic reviews
- Helped staffing firms connect marketing performance to business outcomes
- Focused on long-term brand equity, not short-term tactics
Invested in the Staffing Community
- Collaborated with industry leaders, associations, and partners
- Shared practical, real-world experience drawn from decades working in the staffing industry
- Worked to strengthen the staffing industry as a whole, not JUST individual brands
We’re grateful for the opportunity to serve an industry we deeply respect and understand. Thank you for allowing TerraFirma Marketing to be part of your journey in 2025.
We look forward to continuing the work ahead – together.
Warm regards,
Jay