After a pause of 714 days, it finally happened. The American Staffing Association held Staffing World 2021 in Denver, Colorado. Yes, a live event featuring nearly 1,000 attendees and another 500 virtual participants. And what a great show it was.
TerraFirma’s new app, RateHound, was featured in one of the main tech workshops. The app created a great deal of interest among attendees, and we were happy to demonstrate the app to everyone who visited the TerraFirma booth. Oh, and we also talked marketing with anyone who wanted to chat about that.
There were several important takeaways that we noted at the conclusion of the conference:
- Recruiting. As we all know, the topic on everyone’s mind was recruiting candidates and filling their orders. While the search was on for the “silver bullet” that would solve the problem, we all concluded that a complex problem does not have a simple answer. At TerraFirma, we’re working with our clients to create high-impact recruitment brands that will help support ongoing recruiting efforts.
- Websites. With everyone spending time working remotely, the website takes on a much more important role in the staffing business model. It’s the “billboard” that clients, prospects, candidates, and employees immediately see. It creates an initial impression – good or bad – and as a result, staffing firms are taking a second look at their websites. Our highly skilled and experienced web team can create a dynamic and engaging website for your firm that speaks to both candidates and clients.
- Social Media. Digital communication has now become the norm for effective messaging. A large part of that digital roadmap includes a strong presence on primary social media platforms. Our social media plans can quickly help your staffing firm develop and post highly engaging content.
Marketing has become a more significant contributor to the staffing firm, both in generating new clients and attracting more qualified candidates. TerraFirma Marketing is leading the charge in helping staffing organizations meet the marketing challenge necessary to remain competitive. Let us help you succeed. Call, email, or simply visit our website.
Marketing solutions for the staffing industry. It’s all we do.