Brand is the Only Moat Left

Brand is the Only Moat Left

Learn why brand has become one of the last true competitive advantages and how stronger positioning helps companies stand apart in crowded markets.

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Leading Edge: Spotlight on Lia Elliott

Leading Edge: Spotlight on Lia Elliott

Read TerraFirma’s interview with Lia Elliott of Staffing GC on building a staffing-focused law firm, proactive legal strategy, marketing, and industry relationships.

Leading Edge: Spotlight on Patrick Morin

Leading Edge: Spotlight on Patrick Morin

Patrick Morin, Managing Partner at Transact Capital Partners, shares hard-earned insights from a career spanning Wall Street, entrepreneurship, and investment banking — with a deep specialization in the staffing industry.

Leading Edge: Spotlight on Karla Dougherty

Leading Edge: Spotlight on Karla Dougherty

TerraFirma talks with Karla Dougherty, Chief Customer Officer, Xclusive Services, about her career journey in hospitality and what’s ahead for Xclusive Services.

Brand Loyalty: Creating Lasting Customer Connections

Brand Loyalty: Creating Lasting Customer Connections

CEO Jay Mattern shares how to create brand loyalty—and why it’s important.

The Importance of a Marketing Strategy for Staffing Firms

The Importance of a Marketing Strategy for Staffing Firms

A well-crafted marketing strategy can also help you stay top of mind with clients and candidates, ensuring they turn to your agency for their staffing needs.

AI in Staffing: Strategic Enhancement or Shiny Distraction?

AI in Staffing: Strategic Enhancement or Shiny Distraction?

As artificial intelligence (AI) continues its relentless advance, the staffing industry faces a pivotal question: How can we utilize this technology and balance the human interactions that are the hea

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Sales and Marketing: Can’t We All Just Get Along?

Sales and Marketing: Can’t We All Just Get Along?

With the introduction of new online and digital marketing tools, the friction between these two has only intensified.

Building a Resilient Staffing Brand in a Competitive Market

Building a Resilient Staffing Brand in a Competitive Market

Discover how a compelling brand identity can differentiate your company from the competition.

Want Higher Candidate Acquisition Rates? Start with Improving Your Candidate Experience

Want Higher Candidate Acquisition Rates? Start with Improving Your Candidate Experience

Let’s take a closer look at the top five factors contributing to creating a positive candidate journey.