Jay Mattern, founder and chairman of TerraFirma, and former CEO of Peoplelink Group, has spent over 30 years in the staffing industry. Under his leadership, Peoplelink had a compound annual growth rate of nearly 12% and became the 35th largest staffing firm in the United States.
Jay believes it is critical that staffing firms develop a clear, effective strategy for communicating to both the client and candidate markets. Targeted messages should be created for each market to enhance the brand and inspire immediate and decisive action.